SJ Singh

SJ Singh - Business Broker

SJ works with business owners and buyers across New Zealand to deliver smooth, confidential, and results-driven business sales.

With a background in immigration, hospitality, retail, and corporate sales — complemented by experience establishing and operating multiple convenience retail businesses — SJ brings a strong commercial understanding of what it takes to build, scale, and successfully exit a business.

He guides clients through every stage of the process, from initial discussion and appraisal through to marketing, negotiation, and settlement. His focus is to position businesses effectively, attract qualified buyers, and achieve strong outcomes.

Why clients choose SJ:
• Real-world ownership experience – Not just theory, but practical business knowledge
• Strong negotiation skills – Focused on achieving the best possible deal
• Buyer & seller alignment – Connecting the right people to the right opportunities
• Multi-industry exposure – Hospitality, retail, and service-based businesses
• Confidential, professional process – Protecting your interests at every stage

SJ speaks English, Punjabi, and Hindi, and has been calling the City of Sails home for over 30 years. Outside of work, he enjoys quality time with his children and keeps a close eye on his South Sydney Rabbitohs in the NRL.

If you’re considering selling or exploring acquisition opportunities, let’s have a confidential discussion.